Wednesday, April 30, 2014

Identify any font

Saw a great looking font you want to use?
Use WhatTheFont to identify which font.

Tuesday, April 29, 2014

A great example of using Whatsapp to promote your business

Absolut's unique way of using Whatsapp to build customer engagement. Check out the video to know all about it.

Friday, April 25, 2014

Measure Social Media ROI

Here are some ways to measure Social Media ROI.
  • Email newsletter subscribers
  • Retweets / Likes
  • Followers / Fans
  • Customer feedback
  • Blog comments / Social media discussion
  • Traffic / Analytics
  • Ad clicks and revenue
  • Sales and leads
  • RSS subscriptions

What content works where?

Here is a neat list of what content works best in which Social Media network :


Ideal Social Media posting frequency for Business


4 Content Marketing hacks to rock your blog

1. Use Article Distribution Services like Outbrain ( or Taboola ( who direct relevant traffic to blog content.
2. Convert blog articles to simple presentations and upload to Slideshare!
3. Weekly newsletters with blog's best posts for the week. Use Mailchimp ( to send the newsletters.
4. Do not forget to post on Google +. It helps drive organic ranking in google's SERP (Search Engine Results Page)
5. Sharing the posts on the regular to Facebook, Twitter, Linkedin and Pinterest.

Thursday, April 24, 2014

Ideal Twitter schedule plan for Business

Monthly Schedule
1. Chart out Editorial Calendar
2. Use feedly ( to find and follow content that are of
  • Your key customers
  • Your key suppliers
  • Thought leaders in your industry
  • Key organisations/people/businesses that are well known in your geographic area
  • Publications that appeal to your audience and/or talk about your subject area
Edit followed and manage monthly.

Weekly Schedule
1. Schedule 2 best posts per day from feedly using Buffer ( Posts can be buffered from within feedly
2. Schedule 1 original post per day to Buffer
2. Add relevant keywords and hashtags to monitor using Tweetbeep (

1. Use daily e-mail notifications from Tweetbeep  to retweet and interact with the best. (Not more than 2)
2. Check new followers and follow back the ones worth following. Say hello to the ones with a lot of followers or the ones who look like they will reply back.
3. Check @mentions and interact.
4. Ideally no more than 5 tweets per day

Use Auto posting tools to post new blog content immediately to Twitter


6 Tips to help you get noticed in the FB newsfeed of your fans

1. Keep your status updates short. 
2. Fans love photos & videos more so whenever possible, include them.
3. Timing - At what time of the day are your fans most active?
4. 80-20 principle - 80% posts of common interest with fans of the brand, 20% of the brand
5. Do no more than 1-2 status updates per day
6. Be more Human - People come on FB to interact, not read every Ad you put out there. Talk. Interact.

Wednesday, April 23, 2014

Ideal Pinterest Schedule for Business

Found this really simple pinterest schedule for businesses. It can be implemented once a week for about 1 hour.
  1. Spend 30 minutes on Repinned to gain ideas of images to pin.
  2. Open an evernote where you post links to all of the pages with images that you want to Pin. Max 10 pins per day
  3. Use ViralTag to schedule pins for the next 7 days.
  4. Visit Pinterest and find 15 people with great pins and comment on their pins
  5. Open NinjaPinner and have it auto-follow people

How to add a mouseover pin it button to images on your blog

Step 1: Copy the code below in the HTML section of your blog post (before </div> in the last para)

<!-- Please call pinit.js only once per page -->
<script type="text/javascript" async  data-pin-hover="true" src="//"></script>

Step 2: Save/Update post.

You are done! Go ahead, test it out :)

Tuesday, April 22, 2014

9 Awesome Google Hacks

Here are some of my favourite useful, good-to-know google hacks.
Try them all and enjoy the magic.

1. Dictionary: Type Define keyword where keyword is the word you want defined.

2. Compare Foods: Type Food1 vs Food2. Example: Cabbage vs Lettuce.

3. Find word etymology: Type Keyword Etymology where keyword is the word you want to find the etymology for. Example: Love etymology

4. 'Blink': This one is fun. Type Blink HTML and see for yourself.

5. Calculator: Directly type equation using +, -, *, /

6. Unit convertor: Directly type XX y units in z units where XX is the number, y is the unit you have, Z is the unit you want. Example: 19 Kgs in grams

7. Artist Songs: Type 'Name of Artist' Songs.

8. Instant translator: Type <word to be translated> to <language of translation>Example Happiness in Hindi.

Friday, April 11, 2014

ShareAsImage -

Discovered the fun ShareAsImage bookmarklet! It is a super handy tool for converting text to image.

Their website says:
"Share As Image is a Chrome extension and bookmarklet tool that you take with you from site to site. It lets you instantly turn text into an image! When you find something interesting, highlight it, click the bookmarklet and get ready to share!"

1. Convert text (quotes,etc) from anywhere, pin
2. Convert images to pinnable images (Image from GettyImages, add Text, Pin)
3. Create own image

Ask awesomely - Typeform

A beautiful, question form generator.
Try for free:

Can be very useful for
- Customer engagement
- Feedback

Saturday, April 5, 2014

How to center your Blog Title

  1. Go to Template tab
  2. Click On Customize button
  3. Click on Advanced link
  4. Click on Add CSS
  5. Paste the following code & save
#header-inner img {margin: 0 auto !important;}
#header-inner {text-align: Center ;}

Friday, April 4, 2014

Wednesday, April 2, 2014

Facebook Grid Tool

Grid tool will tell you if your Ad has more than 20% text. Use it to avoid FB Ad rejections.
Use it here:

Facebook conversion tracking pixels for dummies

What is it?
Code that you can use on your website to track conversions that originated from FB.

Use it to measure the ROI on your website corresponding to every FB Ad posted.
Use it to leverage optimised CPM to show ads to more relevant people

Create conversion tracking pixel
1. Go to Ads Manager or Power Editor
2. Click on Conversion Tracking on the left side column
3. Click on Create Conversion Pixel located in the top right corner of the page
4. Give your conversion pixel a name and select a category from the dropdown menu

5. Click on Create Pixel
6. A pop-up box will appear with Pixel Code. This is the code you will need to integrate into the web page where you want to track conversions.

Use it.
1. Create a new ad or edit an existing ad.

Page Post Engagement / Clicks to Website Ads
a) On Ad creation page -> Text and Link section -> click on 'Advanced options'
b) Click on dropdown of Conversion Tracking Pixel -> Select desired Pixel code

Website Conversion Ads
a) Enter website URL
b) Select Pixel code from dropdown